Kako odabrati FB interesovanja [Lista svih interesovanja]
Facebook-ov alat za reklamiranje je veoma moćan. Gotovo da za svaku robu pronalazi kupca.
Ipak da bi se prodaje desile potrebno ga je poznavati, odnosno pravim reklamama ciljati prave ljude.
Zato ćemo ti pomoći u jednom veoma bitnom delu, a to je odabir interesovanja koje nam Facebook nudi u sekciji za detaljno targetovanje.
Pre svega objasnićemo šta su to Facebook interesovanja (FB interests), zatim ćemo probati da ciljnoj grupi iz primera dodelimo određena interesovanja, a uz sve ćeš dobiti i listu svih interesovanja koje Facebook nudi!
Pa da počnemo…
Šta su FB interesovanja?
Facebook je pametan i on na osnovu naših lajkova, ponašanja na ovoj društvenoj mreži i načina komunikacije o nama zaključuje određene stvari.
Ova društvena mreža prikuplja naše podatke i svrstava nas u određene grupe, odnosno na osnovu nekih metrika zaključuje da nas interesuju određene stvari.
Tako Facebook (Meta) u svom alatu za reklamiranje pruža mogućnost da na osnovu tih predefinisanih interesovanja ciljaš određene grupe ljudi.
U ta “interesovanja” spadaju i neki podaci koji nisu konkretno interesovanja korisnika, kao što su stepen edukacije, finansijski status, događaji koji slede (rođendani) i slični podaci.
Evo samo nekih stvari koje možeš iskoristiti u targetingu:
Education
Education Level
Associate degree
College grad
Doctorate degree
High school grad
In college
In grad school
In high school
Master’s degree
Professional degree
Some college
Some grad school
Some high school
Unspecified
Fields of Study
Schools
Undergrad Years
Financial
Household income: top 10% of ZIP codes (US)
Household income: top 10%-25% of ZIP codes (US)
Household income: top 25%-50% of ZIP codes (US)
Household income: top 5% of ZIP codes (US)
Life Events
Anniversary
Anniversary within 30 days
Anniversary within 31-60 Days
Away from family
Away from hometown
Birthday
Birthday Month
Birthday in January
Birthday in February
Birthday in March
Birthday in April
Birthday in May
Birthday in June
Birthday in July
Birthday in August
Birthday in September
Birthday in October
Birthday in November
Birthday in December
Upcoming birthday
Friends of
Close Friends of Men with a Birthday in 0-7 days
Close Friends of Men with a Birthday in 7-30 days
Close Friends of Women with a Birthday in 0-7 days
Close Friends of Women with a Birthday in 7-30 days
Close friends of people with birthdays in a month
Close friends of people with birthdays in a week
Friends of Recently Moved
Friends of newly engaged people
Friends of newlyweds
Long-distance relationship
New job
New relationship
Newly engaged (1 year)
Newly engaged (3 months)
Newly-engaged (6 months)
Newlywed (1 year)
Newlywed (3 months)
Newlywed (6 months)
Recently moved
Parents
All Parents
New Parents (0-12 months)
Parents (All)
Parents with adult children (18-26 years)
Parents with early school-age children (06-08 years)
Parents with preschoolers (03-05 years)
Parents with preteens (09-12 years)
Parents with teenagers (13-17 years)
Parents with toddlers (01-02 years)
Relationship
Relationship Status
Civil Union
Complicated
Divorced
Domestic Partnership
Engaged
In a relationship
Married
Open Relationship
Separated
Single
Unspecified
Widowed
Work
Employers
Industries
Administrative Services
Architecture and Engineering
Arts, Entertainment, Sports and Media
Business and Finance
Cleaning and Maintenance Services
Community and Social Services
Computation and Mathematics
Construction and Extraction
Education and Libraries
Farming, Fishing and Forestry
Food and Restaurants
Government Employees (Global)
Healthcare and Medical Services
IT and Technical Services
Installation and Repair Services
Legal Services
Life, Physical and Social Sciences
Management
Military (Global)
Production
Protective Services
Sales
Transportation and Moving
Veterans (US)
Job Titles
Ali koje interesovanje odabrati prilikom puštanja Facebook (Meta) reklama?
Najlakše se uči kroz primere, pa ćemo to i uraditi. Neka naš proizvod bude namenjen ljubiteljima moto trka.
Najlogičnije je da se u detaljnom targetiranju ukuca “moto” i da se odaberu gotovo sva ova interesovanja sa slike:
Ideja je da se Facebook-u da dovoljno interesovanja da publika ne bude preuska, a dalje će on sam odraditi posao umesto vas.
Sam će pronaći ljude koji žele da kupe proizvod, i ako je odabran pravi cilj kampanje (add to cart, inline checkout ili purchase) prodaje će se desiti.
Najbolje bi bilo da imate određena interesovanja, a da vam publika broji veći broj ljudi, jer tako će se ta publika teže iscrpeti na duže staze.
Problem kod tih “većih” publika je taj što je za pokretanje FB algoritma potrebno malo više para, te budžeti od po 2,3e dnevno neće biti dovoljni.
Jedan od najvećih problema je “crpljenje” publike, gde su svi koji su hteli da kupe određen proizvod to već učinili i Fejsbuku je preteško da nađe nove kupce. U tom slučaju je potrebno dodati nova interesovanja i proširiti publiku.
Tako u slučaju ljubitelja moto sportova možemo ići korak dalje i probati da zamislimo (ili ako imamo podatke iskoristimo njih) i dodamo nova interesovanja.
Možda taj ljubitelj moto sportova ima tetovaže, možda i sam prati neke kompanije koje se bave proizvodnjom motora, možda sluša rokenrol. Ako su ove pretpostavke dobre, onda je potrebno dodati nova interesovanja: tattoos, rock en roll, Suzuki…
Koja sve interesovanja su nam dostupna u FB Ads Manager-u?
Ovo nije konačna lista, Fejsbuk (Meta) je inače menja, tako da nekih možda neće biti u trenutku kada odlučiš da pustiš reklamu, a možda će se neka interesovanja i pojaviti.
Business and industry
Advertising
Agriculture
Architecture
Aviation
Banking
Investment banking
Online banking
Retail banking
Business
Construction
Design
Fashion design
Graphic design
Interior design
Economics
Engineering
Entrepreneurship
Health care
Higher education
Management
Marketing
Nursing
Online
Digital marketing
Display advertising
Email marketing
Online advertising
Search engine optimization
Social media
Social media marketing
Web design
Web development
Web hosting
Personal finance
Credit cards
Insurance
Investment
Mortgage loans
Real estate
Retail
Sales
Science
Small business
Entertainment
Games
Action games
Board games
Browser games
Card games
Casino games
First-person shooter games
Gambling
Massively multiplayer online games
Massively multiplayer online role-playing games
Online games
Online poker
Puzzle video games
Racing games
Role-playing games
Simulation games
Sports games
Strategy games
Video games
Word games
Live events
Ballet
Bars
Concerts
Dancehalls
Music festivals
Nightclubs
Parties
Plays
Theatre
Movies
Action movies
Animated movies
Anime movies
Bollywood movies
Comedy movies
Documentary movies
Drama movies
Fantasy movies
Horror movies
Musical theatre
Science fiction movies
Thriller movies
Music
Blues music
Classical music
Country music
Dance music
Electronic music
Gospel music
Heavy metal music
Hip hop music
Jazz music
Music videos
Pop music
Rhythm and blues music
Rock music
Soul music
Reading
Books
Comics
E-books
Fiction books
Literature
Magazines
Manga
Mystery fiction
Newspapers
Non-fiction books
Romance novels
TV
TV comedies
TV game shows
TV reality shows
TV talkshows
Family and relationships
Dating
Family
Fatherhood
Friendship
Marriage
Motherhood
Parenting
Weddings
Fitness and wellness
Bodybuilding
Meditation
Physical exercise
Physical fitness
Running
Weight training
Yoga
Food and drink
Alcoholic beverages
Beer
Distilled beverage
Wine
Beverages
Coffee
Energy drinks
Juice
Soft drinks
Tea
Cooking
Baking
Recipes
Cuisine
Chinese cuisine
French cuisine
German cuisine
Greek cuisine
Indian cuisine
Italian cuisine
Japanese cuisine
Korean cuisine
Latin American cuisine
Mexican cuisine
Middle Eastern cuisine
Spanish cuisine
Thai cuisine
Vietnamese cuisine
Food
Barbecue
Chocolate
Desserts
Fast food
Organic food
Pizza
Seafood
Veganism
Vegetarianism
Restaurants
Coffeehouses
Diners
Fast casual restaurants
Fast food restaurants
Hobbies and activities
Arts and music
Acting
Crafts
Dance
Drawing
Drums
Fine art
Guitar
Painting
Performing arts
Photography
Sculpture
Singing
Writing
Current events
Home and garden
Do it yourself (DIY)
Furniture
Gardening
Home Appliances
Home improvement
Pets
Birds
Cats
Dogs
Fish
Horses
Pet food
Rabbits
Reptiles
Politics and social issues
Charity and causes
Community issues
Environmentalism
Law
Politics
Religion
Sustainability
Veterans
Volunteering
Travel
Adventure travel
Air travel
Beaches
Car rentals
Cruises
Ecotourism
Hotels
Lakes
Mountains
Nature
Theme parks
Tourism
Vacations
Vehicles
Automobiles
Boats
Electric vehicle
Hybrids
Minivans
Motorcycles
RVs
SUVs
Scooters
Trucks
Shopping and fashion
Beauty
Beauty salons
Cosmetics
Fragrances
Hair products
Spas
Tattoos
Clothing
Children’s clothing
Men’s clothing
Shoes
Women’s clothing
Fashion accessories
Dresses
Handbags
Jewelry
Sunglasses
Shopping
Boutiques
Coupons
Discount stores
Luxury goods
Online shopping
Shopping malls
Toys
Sports and outdoors
Outdoor recreation
Boating
Camping
Fishing
Horseback riding
Hunting
Mountain biking
Surfing
Sports
American football
Association football (Soccer)
Auto racing
Baseball
Basketball
College football
Golf
Marathons
Skiing
Snowboarding
Swimming
Tennis
Triathlons
Volleyball
Technology
Computers
Computer memory
Computer monitors
Computer processors
Computer servers
Desktop computers
Free software
Hard drives
Network storage
Software
Tablet computers
Consumer electronics
Audio equipment
Camcorders
Cameras
E-book readers
GPS devices
Game consoles
Mobile phones
Portable media players
Projectors
Smartphones
Televisions
Anniversary
Anniversary (within 61-90 days)
Consumer Classification
Argentina
People who prefer high-value goods in Argentina
People who prefer mid and high-value goods in Argentina
Brazil
People in Brazil who prefer mid and high-value goods
People who prefer high-value goods in Brazil
Chile
People who prefer high-value goods in Chile
People who prefer mid and high-value goods in Chile
India
People who prefer high-value goods in India
People who prefer mid and high-value goods in India
Indonesia
People in Indonesia who prefer mid and high-value goods
People who prefer high-value goods in Indonesia
Kingdom of Saudi Arabia
People who prefer high-value goods in Kingdom of Saudi Arabia
People who prefer mid and high-value goods in Kingdom of Saudi Arabia
Malaysia
People who prefer high-value goods in Malaysia
People who prefer mid and high-value goods in Malaysia
Mexico
People who prefer high-value goods in Mexico
People who prefer mid and high-value goods in Mexico
Pakistan
People who prefer high-value goods in Pakistan
People who prefer mid and high-value goods in Pakistan
Philippines
People who prefer high-value goods in Philippines
People who prefer mid and high-value goods in Philippines
South Africa
People who prefer high-value goods in South Africa
People who prefer mid and high-value goods in South Africa
Turkey
People who prefer high-value goods in Turkey
People who prefer mid and high-value goods in Turkey
UAE
People who prefer high-value goods in UAE
People who prefer mid and high-value goods in
Digital activities
Operating System Used
Facebook access (OS): Windows 10
Canvas Gaming
Played Canvas games (last 14 days)
Played Canvas games (last 3 days)
Played Canvas games (last 7 days)
Played Canvas games (yesterday)
Console gamers
Facebook Payments users (30 days)
Facebook Payments users (90 days)
Facebook Payments users (higher than average spend)
Facebook access: older devices and OS
Facebook page admins
Business page admins
Community & Club page admins
Facebook Page admins
Food & Restaurant page admins
Health & Beauty page admins
Retail page admins
Sports page admins
Travel & Tourism page admins
Internet Browser Used
Facebook access (browser): Chrome
Facebook access (browser): Firefox
Facebook access (browser): Internet Explorer
Facebook access (browser): Microsoft Edge
Facebook access (browser): Opera
Facebook access (browser): Safari
Operating System Used
Facebook access (OS): Mac OS X
Facebook access (OS): Mac Sierra
Facebook access (OS): Windows 7
Facebook access (OS): Windows 8
Facebook access (OS): Windows Vista
Facebook access (OS): Windows XP
Primary email domain
AOL email users
Apple email users
Gmail users
Hotmail users
MSN.com email users
Yahoo email users
Small business owners
Technology early adopters
Expats
Lived in Brazil (Formerly Expats – Brazil)
Close friends of those who live abroad
Family of those who live abroad
Lived in Algeria (Formerly Expats – Algeria)
Lived in Argentina (Formerly Expats – Argentina)
Lived in Australia (Formerly Expats – Australia)
Lived in Austria (Formerly Expats – Austria)
Lived in Bangladesh (Formerly Expats – Bangladesh)
Lived in Belgium (Formerly Expats – Belgium)
Lived in Cameroon (Formerly Expats – Cameroon)
Lived in Canada (Formerly Expats – Canada)
Lived in Chile (Formerly Expats – Chile)
Lived in China (Formerly Expats – China)
Lived in Colombia (Formerly Expats – Colombia)
Lived in Congo DRC (Formerly Expats – Congo DRC)
Lived in Cuba (Formerly Expats – Cuba)
Lived in Cyprus (Formerly Expats – Cyprus)
Lived in Czech Republic (Formerly Expats – Czech Republic)
Lived in Denmark (Formerly Expats – Denmark)
Lived in Dominican Republic (Formerly Expats – Dominican Republic)
Lived in El Salvador (Formerly Expats – El Salvador)
Lived in Estonia (Formerly Expats – Estonia)
Lived in Ethiopia (Formerly Expats – Ethiopia)
Lived in Finland (Formerly Expats – Finland)
Lived in France (Formerly Expats – France)
Lived in Germany (Formerly Expats – Germany)
Lived in Ghana (Formerly Expats – Ghana)
Lived in Greece (Formerly Expats – Greece)
Lived in Guatemala (Formerly Expats – Guatemala)
Lived in Haiti (Formerly Expats – Haiti)
Lived in Honduras (Formerly Expats – Honduras)
Lived in Hong Kong (Formerly Expats – Hong Kong)
Lived in Hungary (Formerly Expats – Hungary)
Lived in India (Formerly Expats – India)
Lived in Indonesia (Formerly Expats – Indonesia)
Lived in Ireland (Formerly Expats – Ireland)
Lived in Israel (Formerly Expats – Israel)
Lived in Italy (Formerly Expats – Italy)
Lived in Ivory Coast (Formerly Expats – Ivory Coast)
Lived in Jamaica (Formerly Expats – Jamaica)
Lived in Japan (Formerly Expats – Japan)
Lived in Jordan (Formerly Expats – Jordan)
Lived in Kenya (Formerly Expats – Kenya)
Lived in Kuwait (Formerly Expats – Kuwait)
Lived in Latvia (Formerly Expats – Latvia)
Lived in Lebanon (Formerly Expats – Lebanon)
Lived in Lithuania (Formerly Expats – Lithuania)
Lived in Luxembourg (Formerly Expats – Luxembourg)
Lived in Malaysia (Formerly Expats – Malaysia)
Lived in Malta (Formerly Expats – Malta)
Lived in Mexico (Formerly Expats – Mexico)
Lived in Monaco (Formerly Expats – Monaco)
Lived in Morocco (Formerly Expats – Morocco)
Lived in Nepal (Formerly Expats – Nepal)
Lived in Netherlands (Formerly Expats – Netherlands)
Lived in New Zealand (Formerly Expats – New Zealand)
Lived in Nicaragua (Formerly Expats – Nicaragua)
Lived in Nigeria (Formerly Expats – Nigeria)
Lived in Norway (Formerly Expats – Norway)
Lived in Peru (Formerly Expats – Peru)
Lived in Philippines (Formerly Expats – Philippines)
Lived in Poland (Formerly Expats – Poland)
Lived in Portugal (Formerly Expats – Portugal)
Lived in Puerto Rico (Formerly Expats – Puerto Rico)
Lived in Qatar (Formerly Expats – Qatar)
Lived in Romania (Formerly Expats – Romania)
Lived in Russia (Formerly Expats – Russia)
Lived in Rwanda (Formerly Expats – Rwanda)
Lived in Saudi Arabia (Formerly Expats – Saudi Arabia)
Lived in Senegal (Formerly Expats – Senegal)
Lived in Serbia (Formerly Expats – Serbia)
Lived in Sierra Leone (Formerly Expats – Sierra Leone)
Lived in Singapore (Formerly Expats – Singapore)
Lived in Slovakia (Formerly Expats – Slovakia)
Lived in Slovenia (Formerly Expats – Slovenia)
Lived in South Africa (Formerly Expats – South Africa)
Lived in South Korea (Formerly Expats – South Korea)
Lived in Spain (Formerly Expats – Spain)
Lived in Sri Lanka (Formerly Expats – Sri Lanka)
Lived in Sweden (Formerly Expats – Sweden)
Lived in Switzerland (Formerly Expats – Switzerland)
Lived in Tanzania (Formerly Expats – Tanzania)
Lived in Thailand (Formerly Expats – Thailand)
Lived in UAE (Formerly Expats – UAE)
Lived in UK (Formerly Expats – UK)
Lived in Uganda (Formerly Expats – Uganda)
Lived in United States (Formerly Expats – United States)
Lived in Venezuela (Formerly Expats – Venezuela)
Lived in Vietnam (Formerly Expats – Vietnam)
Lived in Zambia (Formerly Expats – Zambia)
Lived in Zimbabwe (Formerly Expats – Zimbabwe)
Lives abroad
Mobile Device User
All Mobile Devices by Brand
All Mobile Devices by Operating System
Android: 360 degree media not supported
Android: 360 degree media supported
Facebook access (mobile): all mobile devices
Facebook access (mobile): feature phones
Facebook access (mobile): smartphones and tablets
Facebook access (mobile): tablets
Network Connection
New smartphone and tablet users
Owns: OnePlus
Amazon
Owns: Kindle Fire
Apple
Facebook access (mobile): iPad 1
Facebook access (mobile): iPad 2
Facebook access (mobile): iPad 3
Facebook access (mobile): iPhone 4
Facebook access (mobile): iPhone 4S
Facebook access (mobile): iPhone 5
Facebook access (mobile): iPhone 5C
Facebook access (mobile): iPhone 5S
Facebook access (mobile): iPhone 8
Facebook access (mobile): iPhone 8 Plus
Facebook access (mobile): iPhone X
Facebook access (mobile): iPhone XR
Facebook access (mobile): iPhone XS
Facebook access (mobile): iPhone XS Max
Facebook access (mobile): iPod Touch
Owns: iPad 4
Owns: iPad Air
Owns: iPad Air 2
Owns: iPad Mini 1
Owns: iPad Mini 2
Owns: iPad Mini 3
Owns: iPhone 6
Owns: iPhone 6 Plus
Owns: iPhone 6S
Owns: iPhone 6S Plus
Owns: iPhone 7
Owns: iPhone 7 Plus
Owns: iPhone SE
BlackBerry
Curve 9220
Facebook access (mobile): HTC Android mobile devices
Facebook access (mobile): Motorola Android mobile devices
Facebook access (mobile): Samsung Android mobile devices
Facebook access (mobile): Sony Android mobile devices
Facebook access(mobile): LG Android mobile devices
Google
Owns: Google Pixel
Owns: Nexus 5
HTC
Owns: HTC One
LG
Owns: LG G2 devices
Owns: LG G3
Owns: LG V10
Owns: Alcatel
Owns: Cherry Mobile
Owns: Gionee
Owns: Huawei
Owns: Karbonn
Owns: Micromax
Owns: Oppo
Owns: Tecno
Owns: VIVO devices
Owns: Xiaomi
Owns: ZTE
Samsung
Galaxy Note II
Galaxy Tab
Owns: Galaxy Grand
Owns: Galaxy Grand 2
Owns: Galaxy Note 3
Owns: Galaxy Note 4
Owns: Galaxy Note 5
Owns: Galaxy Note 7
Owns: Galaxy Note 8
Owns: Galaxy S 4 Mini
Owns: Galaxy S III Mini
Owns: Galaxy S III devices
Owns: Galaxy S4
Owns: Galaxy S5
Owns: Galaxy S6
Owns: Galaxy S7
Owns: Galaxy S7 Edge
Owns: Galaxy S8
Owns: Galaxy S8+
Owns: Galaxy S9
Owns: Galaxy S9+
Owns: Galaxy Tab 2
Owns: Galaxy Tab 3
Owns: Galaxy Tab 4
Owns: Galaxy Tab Pro
Owns: Galaxy Tab S
Owns: Galaxy Y devices
Sony
Owns: Xperia M
Owns: Xperia SL
Owns: Xperia Z
Owns: Xperia Z Ultra
Owns: Xperia Z3
Xperia T
Mobile Device User/Device Use Time
More Categories
Multicultural Affinity
Politics (US)
Purchase behavior
Ramadan (Month)
Soccer
Travel
Zaključak
Da bi se dobro targetovalo zaista je potrebno poznavati ciljnu grupu. Da bi se prodalo, proizvod mora biti dobar.
Tako da samo postavljanje “fashion”, “shopping” i sličnog verovatno neće napraviti neke prodaje, već je potrebno malo se više pomučiti i pronaći interesovanja koja se poklapaju sa proizvodom koji se nudi.
Nadamo se da će ti ova lista i ovaj vodič biti od pomoći. Ako imaš bilo kakva pitanja, tu smo, iskoristi polje za komentare i pitaj nas.
